Branding

 Everything starts here. If your logo isn’t cool, if your story isn’t moving, if the people who matter to you don’t perk up at the sound of your name, you’re just part of the noise. Let’s make your customers, potential customers and competitors stop and look. And then look again.

Marketing Communications

Your customers and competitors are here. Let’s develop marketing messages that resonate through any channel or across any space where you want to play. Let’s tell people something worth remembering.

Social Media

The people are here. And here, it’s not what you say about your product or service, it’s what people tell each other. Let’s connect with people and compel them to share your brand with each other. Make no mistake, people are talking. Let’s get them talking about your brand.

Ryan Kirby Art Rebrand

 

Ryan Kirby is one of the world's best wildlife artists. We combined forces on a logo redesign, slogan, and overall brand story. Think about it. Hunting and art have been synonymous for thousands of years. Kirby's new look is a salute to the world's first wildlife artists - those hunter gatherers who drew great horned beasts on cave walls. The authentic brand is already resonating with Kirby's art customers and a new wave of Ryan Kirby fans - those who want to sport his apparel. The new look has Kirby poised to take his brand to new heights, reach new customers and create a lasting legacy. #LongLiveTheWildLife

 

 
The photography for the  all-new  RyanKirbyArt.com  is breathtaking and original  for three reasons: 1) Kirby and I collaborated on a shot list that nailed his story and personality 2) Paul Sherar is an amazing photographer 3) God made Boone, North Carolina beautiful

The photography for the all-new RyanKirbyArt.com is breathtaking and original for three reasons: 1) Kirby and I collaborated on a shot list that nailed his story and personality 2) Paul Sherar is an amazing photographer 3) God made Boone, North Carolina beautiful

Land - The Original American Dream

Land - The Original American Dream. It's the perfect message for Whitetail Properties Real Estate - the industry leaders in hunting, ranch and farm land. The desire within people to own and work the land with their own two hands is the same today as it was centuries ago. Boonetown developed this message while writing the script for their "About Us" video below and we're using it to headline their national print campaign and in their national brochure.

Full page print ad - Headline and text by Boonetown, design by Whitetail Properties.

Full page print ad - Headline and text by Boonetown, design by Whitetail Properties.

Wasp Archery has been around for decades manufacturing quality, Made-In-America broadheads. Check consumer reviews on major outdoor retail websites to see that Wasp customers are satisfied and loyal. But this heritage brand needed a story and compelling message. Enter Boonetown and "Cut The Hype." 

SOCIAL MEDIA STRATEGY & MANAGEMENT

Among rural land real estate companies, it's not even close. Whitetail Properties leads the way with a social network of more than 155,000 on Facebook, Twitter and Instagram. The success is a team effort. Boonetown provides strategic planning and day-to-day management; their team delivers great content based on the strategy. And it directly impact's the company's bottom line. If we can sell a $500,000 property to someone who saw it on Facebook, I like our chances with your product or service.

A viral blog post written by Boonetown and shared on Facebook that resulted in more than 30,000 new, individual visitors to WhitetailProperties.com.

A viral blog post written by Boonetown and shared on Facebook that resulted in more than 30,000 new, individual visitors to WhitetailProperties.com.

 

SOCIAL CAMPAIGNS & EVENTS

#ShedRally - The World's Largest Shed Hunt, began in my dreams and has become one of the most successful social media campaigns and events in the outdoor industry. The campaign has delivered tens of millions of online impressions for Whitetail Properties and increased brand awareness among thousands - if not millions - of people who may never have heard of the Whitetail Properties otherwise. A real estate company motivating thousands of families to get out on their land and find shed antlers and the people actually go out and do it. Powerful stuff. Watch the collaborative video below with a script and concept by Boonetown and the production flare and graphics added by the super-talented Whitetail Properties team. 

You can book flights online. You can buy houses online. Joining the top wildlife conservation group in the world should be a breeze. Boonetown collaborated with Gray Loon Marketing Group to develop #RiseAndFly - the 2016 online membership campaign for the National Wild Turkey Federation. Boonetown developed the name, both a video and overall concept of the campaign, Gray Loon's design and strategy team gave it a sleek look and strategic approach, and the pros at Heartland Bowhunter turned it into the video below...written by Boonetown.